I am always surprised at the number of people who ask, “this button?” when asked to snap a photograph on a digital camera. Maybe it’s because I’m young, sprightly and technology savvy, but I can’t help but think, “Uh, it’s 2009! Yes, it’s that big button on the top, in the same position the button has been for decades, even on those ancient 35 mms.”
In the same vein, I realized, “Uh, it’s 2009(!) and our company has yet to establish a strong online presence!” Incorporated 3 years ago, the owners of Asset Security (with 40+ years of combined experience) have dedicated their focus to serving their clients. While nothing is more important than our loyal clients, something had to be done about getting savvy for 2009 and beyond! After all, this is an age where everyone and their grandmas (but not my grandma, in fact) are interacting with the world online. In my own internet experiences, I have realized that if a company does not have website, I immediately furrow my brows as a bewildered looks washes over my face and I think, “Uh, it’s 2009! Who doesn’t have a website?”
To bring Asset Security up to speed, a great team at Safeco (one of the excellent insurance companies Asset Security represents) laid a phenomenal foundation for our website as a gift, recognizing Asset Security as one of the top agents in the country (Safeco Conference of Champions 2009). To augment the design element of our site, we hired a company found through Elance. Elance is a great resource for any individual or business, as it offers an “immediate, cost-effective and flexible way to hire, manage and pay independent professionals and contractors online.”
A website is only the first step, though. Social media trends are growing faster than the speed of light (this is a rough estimate, as it has not yet been scientifically tested) and is THE way to connect, converse and share information. Facebook began as the college student’s online playground and as a recent college graduate, I know the ins and outs, ups (great way to connect with friends!) and downs (great way to procrastinate studying!) of utilizing Facebook for social purposes. Now that I’m all grown up, it is time to get the most out of Facebook (become a fan!), Twitter (follow us!) and other avenues of networking for business.